Supermodel Niki Taylor
There’s a Better Way to Measure TV & Streaming Ad ROI Supermodel Niki Taylor has been a CoverGirl since 1998 thanks to the brand’s Simply Ageless foundation. The makeup is said to contain anti-aging ingredients and can instantly reduce wrinkles for an easy and beautiful look.

What does easy breezy beautiful CoverGirl mean?

Covergirl’s Slogan Isn’t ‘Easy, Breezy, Beautiful’ Anymore & The Change Is Refreshing. According to the brand, the new slogan is meant to invoke the message that everyone has the ability to create their own look that they think is beautiful. It’s about the power of makeup — not looking a certain way.

What company says easy breezy beautiful?

Lili Reinhart Is the New Face of Covergirl – and Did Her Own Makeup on Set. Covergirl is bringing back its iconic tagline, “Easy, Breezy, Beautiful,” and has enlisted the help of a Hustler to bring a modern meaning to the slogan.

What is the CoverGirl saying?

CoverGirl is ditching its iconic “Easy, Breezy, Beautiful” slogan. The brand’s new slogan will be “I am what I make up.” It’s part of a major rebranding and ad campaign featuring Issa Rae, Katy Perry, and Ayesha Curry.

Who have been CoverGirl models?

Many successful models have represented CoverGirl Cosmetics, including Tyra Banks and Carrie Tivador. Singers and actresses including Katy Perry, Brandy, Molly Sims, Faith Hill, Queen Latifah, Rihanna, Keri Russell, Taylor Swift, Dania Ramirez, and Drew Barrymore have also represented the cosmetic line.

Who were the 1998 cover girls?

Niki Taylor and Tyra Banks backstage of CoverGirl 1998 | Niki taylor, Tyra, Covergirl.

What does Easy Breezy means?

or eas·y breez·y adjective Informal. easy: an easy-breezy way to update your wardrobe. fresh and sprightly; breezy: She writes in an easy-breezy tone.

What is the tagline of the CoverGirl cosmetic brand?

I Am What I Make Up
CoverGirl cosmetics has announced the end of an era, shuttering the 60-year iconic slogan, “Easy, Breezy, Beautiful” and replacing with a brand new tagline: “I Am What I Make Up.” “Introducing our new COVERGIRLS and a new #COVERGIRL.

What happened to Cover Girl?

Yesterday CoverGirl announced it’s retiring the slogan that has represented the 60-year-old drugstore makeup brand since 1997. In October of last year, Coty closed a huge deal in which it bought CoverGirl and other struggling beauty brands like Clairol from P&G.

We all remember those “easy, breezy, beautiful” COVERGIRL commercials growing up, starring some of the most iconic supermodels of the ’90s, but there was one in particular who really made her mark as the makeup brand’s famous face and that was OG COVERGIRL Niki Taylor.

What is CoverGirl doing to change the way we wear makeup?

We hope to spark a provocative dialogue that shifts cultural assumptions about when, where, how, and why people wear makeup,” said Ukonwa Ojo, CoverGirl’s SVP. CoverGirl says it’s also reinventing their packaging, product design, logo, tone, and feel across all communications.

What does it mean to be a CoverGirl?

“CoverGirl has always been inclusive and is known for pushing the boundaries of what it means to be beautiful, which means we have a responsibility to elevate how we connect and communicate with people. This is bigger than a new campaign or a tagline.