Kashi drops ‘LEAN’ and plays up ‘GO’ in rebranding of its cereal line to inspire positivity. She added that Kashi’s main consumer is now focused more on lifestyle, which the brand decided it could better access by playing up the word ‘Go’ in the new branding.
Is Go Lean Kashi cereal good for you?
Overall, compared to other junk filled breakfast cereals on the market, Kashi cereals our pretty healthy. Not only do they contain a good amount of fiber protein and whole grain nutrition, but they also don’t include any added artificial colors or flavors.
What is Kashi Go Lean called now?
Photo: Kellogg Co. SOLANA BEACH, CALIF. — Kashi Co., a subsidiary of Kellogg Co., has rebranded a line of ready-to-eat cereal and snacks to address a shift in consumer attitudes about health and wellness.
What is the difference between Kashi and Kashi Go?
As a part of the new packaging, Kashi updated its logo to better represent the new branding. The new Kashi GO logo is a nod to an infinity symbol representing the sustenance and energy that Kashi GO provides to go about your day and do the things you want to do.
Is Kashi go the same as Kashi Go Lean?
Formerly Kashi GoLean, Kashi Go products feature a new visual identity and packaging based on market research the company conducted to understand how its customer base has evolved.
Is Kashi Go Lean Keto?
Kashi, a pioneer in natural foods, launched Kashi GO Keto-Friendly Cereal — the brand’s first keto-friendly offering. Made with 12g of plant-based protein and one gram of sugar, consumers can enjoy the delicious grain-free cereals without guilt.
Is Kashi Go rise the same as Golean?
SOLANA BEACH, Calif., May 14, 2019 /PRNewswire/ — Today, Kashi officially announces its product redesign to its best-selling GOLEAN line which is now called Kashi GO. The new brand encourages people to do what they love with positive nutrition that fuels their active, healthy lifestyle.
