Yet, the brand still functions today — offering up new product that honors the original wide-leg JNCO jeans. “It was destiny,” Milo Revah told The Los Angeles Times.

What happened to JNCOs?

In February 2018, it was announced that JNCO was to cease production and liquidate its inventory. It was later clarified that this applied to the then-current licensee and that the brand would continue under new management. In June 2019, the brand was relaunched, along with a brand new site.

When did JNCOs go out of style?

From around 1995 to 1999, the billowing pant legs of JNCO jeans were the vessel for non-conformist and anti-establishment. But perhaps it was their popularity that led to their demise.

Who owns JNCO?

Milo Revah, who founded JNCO with his brother Jacques Yaakov Revah in 1985, released the brand’s licensing to the Chinese company Guotai Litian Group in 2014, according to Racked.

Are JNCOs coming back?

Wide-legged jeans are officially back, the Wall Street Journal reported, a la ’90s-favorite brand JNCO. Marking the trend’s revival is a 2005 photo of Ralph Lauren — one that shows him wearing a barrel-cut pair of jeans — which social media has recently resurfaced in celebration of the nostalgic look.

Are JNCO jeans coming back?

How do you pronounce jnco?

Starts here0:31How to Pronounce JNCO | JNCO Pronunciation – YouTubeYouTube

How did JNCO get its start?

According to a later article about the brand, Milo first saw wide-legged pants when walking through East LA. Inspired by the rave scene, he wanted to make an alternative to Levi’s and Lee jeans. JNCOs was born.

What happened to the JNCO fad?

For JNCOs, the fall was especially rapid. By 1999, sales were halved. The JNCOs fad had started to fade, and retailers were blaming Revatex for their losses. In a February, 1999 article in the Wall Street Journal, Pac Sun and Gadzooks were both blaming losses on unsold JNCOs, with Gadzooks’s president calling them “dried up.”

What stores sell JNCOs now?

In June 2019, the brand was relaunched, along with a brand new site. After JNCOs grew in popularity, department store chains such as Kohl’s and J. C. Penney as well as mall retail stores such as Tops and Bottoms began to carry them. Other stores selling JNCOs were Gadzooks and Pacific Sunwear .