Any folded self-mailer must follow the USPS’s regulations and be sealed with mailing tabs. The beauty of Mailing Tabs/Wafer Seals is that you can send your newsletters without the additional time and expense of including an envelope and receive lower postal rates than sending your newsletters in the traditional way.
What is the difference between a self mailer and a direct mail package?
It’s addressed directly to the recipient, and it may include additional information like brochures, catalogs or response cards. As you’d expect, the letters are placed into envelopes for mailing. A self-mailer is any sort of direct mail marketing material that is mailed without an envelope.
Can you fold a piece of paper and mail it?
The folded self-mailer is one of the most eye-catching direct mail pieces you can send. It’s created by folding a single piece of paper, into panels (trifold, bifold, or oblong), and then sealing it along the edge.
What are self mailers?
A self-mailer is promotional material that’s mailed without an envelope. It can be anything from a simple postcard to an elaborate brochure or catalog.
How do I seal a newsletter for mailing?
To seal quarter-fold mailpieces that weigh more than 1 ounce up to 3 ounces, affix two tabs, one on the leading edge and one on the trailing edge within 1 inch from the top, and affix a third tab on the lower leading edge 1/2 inch from the bottom.
How do I mail a folded newsletter?
Fold your newsletter to a size that is at least 3 ½ inches high, 5 inches long and 0.007 inch thick and not more than 6 1/8 inches high, 11 ½ inches long and ¼ inch thick. A simple trifold creates a self-mailer that is equivalent to a No. 10 mailing envelope.
What is a bifold mailer?
Bi-Fold mailers provide a larger message area to enhance interaction with potential customers and build long-term customer relationships through immediate, and durable message delivery. Ditch the envelope and put your marketing message front and center while tempting consumers with what’s is inside.
How much space to leave at the bottom of a postcard?
If the barcode is not included in the address block, it will be placed across the bottom of the postcard, toward the right side corner. Leave a space 3/4″ x 4-7/8” in the lower right-hand corner to allow for it. Keep important design elements outside this space, as it may be covered by the barcode.
What does a self mailer look like?
Most self-mailers are created from a single piece of durable paper or cardstock, which is folded into panels and secured with adhesive tabs or glue spots to keep it tightly closed during transit. Common folding configurations for a self-mailer include the bi-fold, tri-fold, and four-panel fold.
Can you mail a booklet?
Booklets mailing at letter-sized postage rates may vary in size but they must be rectangular with a L x H ratio between 1.3 and 2.5. The minimum size is 3-1/2″ x 5″ and the maximum size is 6″ x 10-1/2″. Booklets mailing at letter rates must be wafered sealed prior to mailing.
How do I mail a newsletter?
Newsletters , which the USPS does not require you to mail as first-class mail or periodicals, can be mailed as standard mail using lower prices available to nonprofit. Take your newsletters to the post office for postage metering and mailing if you have fewer pieces than required for bulk mailing.
What are the rules for folded self mailers (FSM)?
The US Postal Service has rules for Folded Self Mailers (FSM). These standards increase mail processing efficiency. Use the examples below to make sure your mail piece complies with tabbing standards. Addresses must appear as shown in the examples, and accordion folds (z-folds), do not self-mail.
What are the tabbing regulations and general sealing standards for self-mailers?
Below are the USPS tabbing regulations and general sealing standards for self-mailers. These are the USPS tabbing regulations and general sealing standards for self-mailers: Bi-Fold: Folded once making up 2 panels. Tri-Fold: Folded twice making up 3 panels.
Where do you put the back of a self Mailer?
The non-address side or back of the mailer is the last folded panel of the mail piece. The back panels open edge must be at the top or within 1 inch of the top or around the edge of the mail piece. The last folded edge must be positioned at the bottom of the self-mailer unless it is an oblong piece.
What are the revised Mailing Standards?
As a result of those learnings, the revised mailing standards introduce more creative mailpiece design options that better match with mail processing capabilities. These revised mailing standards were effective on January 5, 2013.
